When a storm hits, your phone should ring first.
Roofing is one of the most competitive local search markets. Between storm chasers, franchise operations, and lead platforms taking a cut, owning your SEO is the only path to predictable growth.
The problems every roofers business knows
Storm chasers flood your market
After every major weather event, out-of-town roofers flood Google with ads and content. They disappear after the rush. Your local reputation gets lost in the noise.
Lead platforms eat your margins
Roofing leads on Angi cost $80–$120 each — shared with multiple contractors. On a $5,000 roof replacement, that lead cost is eating 10–20% of your profit before you even show up.
Insurance work searches you’re missing
"Does insurance cover roof replacement?" and "how to file a roof damage claim" get thousands of searches per month. These homeowners need a roofer who handles insurance — and they’re searching right now.
Seasonal feast-or-famine
Demand spikes after storms and before winter. If your SEO isn’t ready months ahead, you miss the peak. An agency won’t publish storm-prep content in June for October demand.
What magieSEO does for roofing companies
We build your organic search visibility so that when homeowners need a roofer, they find you — not a lead platform or a storm chaser.
Storm and damage keyword targeting
"Roof leak repair [city]," "hail damage roofer near me," "emergency roof tarp" — we target the searches that happen during and after severe weather, when urgency is highest.
Insurance content that pre-qualifies leads
Blog content answering insurance questions attracts homeowners who need a roofer experienced with claims. These searches convert to high-value insurance jobs.
Service and area pages that rank
Roof replacement, repairs, inspections, gutter work, skylights — each service and each city gets a dedicated page. Not a single "Services" page with a bullet list.
Google Business Profile dominance
For "roofer near me," the Map Pack decides who gets the call. We optimize every GBP field, draft review responses, and track your local pack position.
Seasonal content, published early
Storm prep content published in June ranks by October. Winter maintenance guides live by August. The platform plans months ahead — something no agency does consistently.
Features that matter for your industry
Storm-event targeting
Emergency and damage-related searches targeted ahead of weather events in your area.
Insurance content strategy
Blog content answering claim questions that attract high-value insurance restoration leads.
Before/after portfolio SEO
Optimized project galleries with image descriptions, hidden code Google can read, and location data.
Local map visibility
Google Business Profile optimization and local pack position monitoring.
Seasonal planning
Content published months ahead of peak demand so it ranks when homeowners need you.
Competitor tracking
See what competing roofers are doing online and get counter-strategies automatically.
Lead platforms vs. agency SEO vs. magieSEO
How the three options compare for roofing companies.
See what magie finds on your site
Try any plan for $5 your first month. Full site audit, keyword plan, and your first fixes going live within 24 hours. Cancel anytime.
Start for $5Frequently asked by roofers businesses
We get most work from storm damage. Does SEO still help?
How long before we see results?
We serve a wide area. Can you handle multiple cities?
What about Google Ads? Should I do both?
Plans that scale with your business
Try any plan for $5 your first month. Cancel anytime.
- ✓Monthly optimization cycles
- ✓Full analysis engine
- ✓Content creation (2/month)
- ✓100 keywords tracked
- ✓3 competitors tracked
- ✓Automatic implementation
- ✓Monthly optimization cycles
- ✓Everything in Growth, plus:
- ✓Content creation (4/month)
- ✓250 keywords tracked
- ✓7 competitors tracked
- ✓Team members (up to 3)
- ✓Monthly PDF reports
- ✓Content strategy mapping
- ✓Get cited by Google AI answers and ChatGPT/Perplexity searches
- ✓Bi-weekly optimization cycles
- ✓Everything in Pro, plus:
- ✓Content creation (6/month)
- ✓500+ keywords tracked
- ✓15 competitors tracked
- ✓Team members (up to 10)
- ✓1 site included
- ✓Add sites for $350/mo each (up to 3 total)
- ✓In-depth pillar articles
- ✓Large site optimization
- ✓Ranking change alerts
See how your roofing company ranks
Free 60-second scan shows your SEO score, local visibility, and what competitors are doing in your area.