When Google moves, we move first.
When Google ships an algorithm update, we detect the impact on your rankings within hours and start your recovery — no scrambling, no panicking, no consultant emergency calls.
How we detect updates.
Most owners find out about an update three weeks after the fact, when the month-end report comes in. By then the damage is set. We collapse that loop from weeks to hours.
We track your organic traffic against a rolling 7-day baseline. The moment the drop exceeds 20%, an alert fires — usually before you'd notice yourself.
We maintain a database of every confirmed Google update — date, target, footprint. If your drop aligns with a rollout, we tell you exactly which update hit you and what it targeted.
You get a one-page diagnosis: which update, when it rolled out, what it targeted, and which signals on your site likely tripped it. Then a recovery checklist.
Every Google update, indexed.
The first hour after a drop is spent figuring out what changed. We’ve already done that work — every confirmed update sits in our database with its target, footprint, and rollout window. Diagnosis goes from weeks to hours.
How to bounce back.
Each Google update targets something specific. Recovery isn’t generic — it’s tailored to what the algorithm penalized. Here’s the playbook for the four update families that hit small sites hardest.
- →Content refresh: rewrite thin or low-effort pages
- →Trust signals: strengthen author credentials and expertise
- →Internal linking: tighten topical authority clusters
- →Backlink audit: disavow toxic links, rebuild quality profile
- →Rewrite with original testing and first-hand experience
- →Add comparative analysis, data, and specifications
- →Highlight reviewer credentials and credibility
- →Emphasize advantages / disadvantages beyond marketing copy
- →Backlink audit: identify and disavow spam sources
- →Link profile rebuild: focus on authoritative, relevant links
- →Anchor text review: remove exact-match spam patterns
- →Improve link-worthiness of target pages
- →Content audit: identify pages created purely to rank
- →Add unique research, original data, or insights
- →Highlight author qualifications and experience
- →Improve UX, readability, and content usefulness
Stay ahead of the next update.
We don’t just react to updates — we improve based on them. Tracking signals across thousands of sites tells us which recovery strategies work fastest, and which patterns predict algorithm vulnerability before it shows up in your traffic.
If we detect thin content, weak trust signals, or other footprints that previous updates penalized, we generate fix recommendations before the next rollout — not after.
- Thin-content detection
- E-E-A-T signal coverage
- Affiliate density check
- Anchor-text drift monitor
When sites in your industry were penalized by a past update, we recommend the exact recovery actions that helped them bounce back. Free intel from other people’s pain.
- Vertical-level vulnerability scoring
- Recovery-time benchmarks
- Working-fix shortlist
- Risk-area heatmap
Fix vulnerabilities before Google penalizes them. The cheapest recovery is the one that never has to happen.
Try any plan for $5.
See exactly what your site needs — and what your agency should be doing. Your first month covers a vulnerability scan, alert setup against every known update class, and a recovery plan if you’ve already been hit.