Stop renting leads. Own your pipeline.
Angi charges $15–$120 per shared lead. Your SEO agency charges $3,000/month for "a few meta descriptions." There’s a better way to get the phone ringing.
The problems every plumbers & hvac business knows
Shared leads that go nowhere
Lead platforms share every lead with 4–6 other contractors. You’re paying to race against competitors for the same job. Close rates hover around 10–15%.
Agencies that can’t explain what they do
You’re paying $3,000–$5,000/month and getting vanity reports about "traffic." You want calls from homeowners, not a PDF full of charts you don’t understand.
The Google Maps problem
For plumbing and HVAC searches, the Map Pack is everything. If you’re not in the top 3 local results, homeowners never see you — no matter how good your organic rankings are.
Reviews you can’t take with you
One contractor lost 40+ five-star reviews after leaving a lead platform. When you build your reputation on someone else’s site, they own it — not you.
What magieSEO does for plumbing & HVAC companies
The platform runs a full SEO strategy on your website — the one you own — so you show up when homeowners in your area search for the services you offer.
Local keyword targeting
"Emergency plumber [your city]," "AC repair near me," "water heater installation [neighborhood]" — we find the exact searches your customers use and optimize your site for them.
Google Business Profile optimization
Your GBP listing is often more important than your website for local searches. We audit every field, draft optimized descriptions, suggest review response templates, and monitor your local pack position.
Service area pages that rank
If you serve 5 cities, you need 5 pages that each rank locally. We create unique, location-specific pages — not cookie-cutter templates with the city name swapped in.
Blog content that brings in calls
"How much does a water heater cost?" gets searched 12,000 times a month. When your site answers that question well, those homeowners call you — not your competitor.
Direct changes, no waiting
WordPress site? Changes are applied automatically. No more waiting weeks for your agency to update a title tag. Approve a change, and it’s live.
Features that matter for your industry
Emergency service keywords
We prioritize high-intent emergency searches ("burst pipe repair," "no AC emergency") that lead to immediate bookings.
Seasonal content calendar
"Winter furnace maintenance" content published in August so it ranks by October when demand peaks. We plan 4 months ahead.
Review management
AI-drafted review responses for every new Google review. Positive or negative, you respond fast with the right tone.
Competitor tracking
See what your competitors are doing — new pages, new services, new content — and get counter-strategies before they outrank you.
Citation building
We find the directories where your competitors are listed and you’re not: Angi, HomeAdvisor, Houzz, Thumbtack, BBB, Yelp — and guide you through claiming each one.
Schema markup
LocalBusiness, Service, and FAQ schema help Google understand exactly what you offer and where. This means richer search results and more clicks.
Lead platforms vs. agencies vs. magieSEO
There are three ways to get customers online. Here’s how they compare.
See where you stand in 60 seconds
The free scan shows your SEO score, top issues, and what your competitors are doing — before you spend a dime.
Scan Your Site FreeFrequently asked by plumbers & hvac businesses
How long until I see results?
Do I need to do anything?
Can I cancel anytime?
What about Google Ads? Isn’t that faster?
I’ve been burned by SEO agencies before. How is this different?
Plans that scale with your business
14-day free trial. Cancel anytime.
- ✓Monthly optimization cycle
- ✓75 keywords tracked
- ✓2 blog posts/month
- ✓Full analysis engine
- ✓Monthly optimization cycle
- ✓150 keywords tracked
- ✓3 blog posts/month
- ✓Topical authority mapping
- ✓AI Overview optimization
- ✓Bi-weekly optimization cycle
- ✓300+ keywords tracked
- ✓4 blog posts/month
- ✓Everything in Pro
- ✓Multi-site support
See where your plumbing or HVAC site stands
Free scan takes 60 seconds. See your SEO score, top issues, and what your competitors are doing — before you spend a dime.