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SEO for Home Service Businesses

You built your reputation. Stop letting platforms charge you for it.

Cleaning, landscaping, painting, roofing, electrical — whatever home service you run, the same problem exists: you’re great at your trade but invisible on Google.

Sound Familiar?

The problems every home services business knows

The lead platform trap

Angi, HomeAdvisor, and Thumbtack sell the same lead to multiple contractors. You’re paying to compete for a homeowner who’s already talking to 4 other companies.

$7.2M
FTC fine against HomeAdvisor for deceptive practices

"I’m great at my trade but terrible at marketing"

You didn’t start a business to learn SEO. But if your website doesn’t show up when someone searches "house painter near me," you’re invisible to the customers who need you most.

Agencies that charge a fortune and deliver nothing

The average home service company spends $3,000–$15,000/month on marketing. Most owners describe it as "stupid money" — spent trying to find a provider that actually delivers results.

$3K–$15K
/month average marketing spend

Competitors always seem to show up first

You know your work is better. But the contractor who shows up first on Google gets the call. Online visibility has nothing to do with quality — and that’s frustrating.

70%
Owners unhappy with SEO providers
$7.2M
FTC fine against HomeAdvisor
10–15%
Close rate on shared platform leads
$3K+
Monthly agency cost (typical)
How It Works

What magieSEO does for home service businesses

The platform handles SEO so you can focus on running your business. No marketing degree required.

1

Get found for the searches that matter

We find the exact keywords your customers use — "roof repair [city]," "weekly cleaning service near me," "landscape design [neighborhood]" — and optimize your site to rank for them.

2

Own your Google Business Profile

For local home services, your GBP listing drives more calls than your website. We audit and optimize every field, monitor your local pack position, and draft review responses.

3

Service pages that convert

Each service you offer gets its own optimized page targeting the right keywords. Not a generic list of services — dedicated pages that rank and convert visitors into calls.

4

Content that positions you as the expert

Blog posts answering the questions homeowners actually ask: "How much does [service] cost?" "What to look for in a [contractor]." Content that brings in traffic and builds trust.

5

Everything happens automatically

WordPress site? Changes go live with one click. No back-and-forth with an agency, no waiting weeks for a title tag update.

Built for Home Services

Features that matter for your industry

📍

Local SEO focus

Service area targeting, local pack monitoring, citation building across industry directories.

Emergency keyword targeting

High-intent searches like "emergency [service] near me" that lead to immediate bookings.

📅

Seasonal planning

Content published months ahead of seasonal demand so it ranks when your busiest season hits.

Review management

AI-drafted responses for every new review. Fast, professional, keyword-aware.

🔍

Competitor intelligence

Track what competitors are doing and get counter-strategies before they outrank you.

📋

Citation building

Get listed on every directory that matters for your industry. Step-by-step guidance for each one.

The Honest Comparison

Platform leads vs. agency SEO vs. magieSEO

Three paths to getting customers. Here’s the honest comparison.

Them
magieSEO
Monthly cost
$1,500–$15,000
From $399/mo
Lead exclusivity
Shared with 4–6 contractors
Exclusive — they found your site
You keep the reviews
No — locked to platform
Yes — on Google, yours forever
See what you’re paying for
Vague monthly reports
Every change visible and approvable
Speed of changes
Weeks of emails
Automatic, same day
Contract lock-in
6–12 months typical
Cancel anytime
No Commitment Required

See where you stand in 60 seconds

The free scan shows your SEO score, top issues, and what your competitors are doing — before you spend a dime.

Scan Your Site Free
Common Questions

Frequently asked by home services businesses

I don’t know anything about SEO. Is this for me?

+

How long until my phone starts ringing more?

+

What if I’m already on Angi or Thumbtack?

+

My website is pretty basic. Will this still work?

+

How is this different from the last SEO company I hired?

+
Simple Pricing

Plans that scale with your business

14-day free trial. Cancel anytime.

Growth
$399/mo
Ideal for 5–15 pages
  • Monthly optimization cycle
  • 75 keywords tracked
  • 2 blog posts/month
  • Full analysis engine
Start Free Trial
Most Popular
Pro
$649/mo
Ideal for 15–50+ pages
  • Monthly optimization cycle
  • 150 keywords tracked
  • 3 blog posts/month
  • Topical authority mapping
  • AI Overview optimization
Start Free Trial
Scale
$999/mo
Ideal for 50–500+ pages
  • Bi-weekly optimization cycle
  • 300+ keywords tracked
  • 4 blog posts/month
  • Everything in Pro
  • Multi-site support
Start Free Trial

See where your home service website stands

Free scan in 60 seconds. Find out what’s holding your site back and what it would take to outrank your local competitors.

Start Free TrialOr see your competitors free